Financial services · Houston & Beaumont · 8 weeks
Regional credit union — auto loan acquisition
The problem. Membership growth was flat and the auto-loan book was losing share to dealer-arranged financing. Previous advertising had been split evenly across four channels with no measurement in place.
What we did. Concentrated the budget instead of spreading it: fourteen 30-sheet posters on the three commuting corridors with the highest branch-adjacency, drive-time radio on three stations skewing 25–54, and geofenced mobile display around twenty-two dealership lots. Every channel drove to a single dedicated landing page with a distinct phone number.
Result. 412 applications attributed to the flight, cost per funded application down 38% against the prior year, and a make-good secured when one station under-delivered by 11%. The programme was renewed for two further quarters.
Hospitality · Montrose, Houston · 6 weeks
Independent restaurant group — fourth location launch
The problem. A well-known local group opening in a neighbourhood where they had no existing customer base, with six weeks of runway and a budget that would not survive a broad city-wide buy.
What we did. Drew a two-mile trade area and refused to buy outside it. Eight transit shelters inside that radius, a half-page in two neighbourhood monthlies, and a paid social layer carrying a reservation offer to residents within the same polygon. Creative was shot at the existing locations rather than stocked.
Result. Opening week landed at 118% of the covers target and held above forecast for the following month. Blended cost per confirmed reservation was $6.40. The shelter artwork was reused for two additional seasons at production cost only.
Industrial B2B · Houston & Baton Rouge · Annual
Equipment dealer — trade-show anchored programme
The problem. A long sales cycle, a narrow buyer set, and a manufacturer co-op programme the client had never fully claimed. Marketing spend was reactive and concentrated in the two weeks around one trade show.
What we did. Rebuilt the year as a continuous programme with a show-week surge: two bulletins on freight corridors serving the client’s service radius, trade print in three titles, and a co-op-funded audio schedule on business talk formats. We prepared and submitted every co-op claim on the client’s behalf.
Result. $41,000 in manufacturer co-op recovered in the first year — roughly a third of the programme cost. Qualified leads rose 27% year over year. Now in its sixth consecutive year.
Home services · Greater Houston · Ongoing
Multi-location HVAC company — seasonal demand smoothing
The problem. Revenue collapsed every spring and autumn between cooling and heating season, while the summer schedule was so oversubscribed that additional advertising simply generated calls the company could not service.
What we did. Inverted the spend. Pulled budget out of July and August entirely and moved it into April, May, October and November with a maintenance-plan offer rather than an emergency-repair message. Two posters kept running year-round for brand continuity; paid search budget was capped by daypart against dispatch capacity.
Result. Shoulder-season revenue up 31% in the first full year. Summer lead cost fell because the company stopped bidding against itself in a saturated month. Client since 2019.
Healthcare · San Antonio · 12 weeks
Specialty clinic group — bilingual patient acquisition
The problem. Three clinics in a market where roughly half the target population consumes media primarily in Spanish, and all existing creative was English-only translated word for word.
What we did. Commissioned separately written Spanish creative rather than a translation, placed on two Spanish-language radio stations and eight junior panels in the relevant zip codes, supported by search campaigns in both languages. All compliance copy reviewed before trafficking.
Result. New patient appointments up 22% across the three locations, with 61% of attributed appointments coming from Spanish-language placements. Cost per appointment was 29% lower on the Spanish schedule than the English one.