We buy where we have direct relationships and first-hand knowledge of the inventory. Outside this footprint we will refer you to a rep firm that knows the market better than we do — and we will tell you so up front.
Home market. Direct relationships with every major outdoor plant, seventeen radio stations and four broadcast groups. We know which freeway boards are worth their rate card and which are not.
Industrial Gulf Coast market where radio and out-of-home still do most of the heavy lifting. Strong shift-worker daypart opportunities.
Fast-moving, expensive and competitive. Digital-heavy plans with selective out-of-home along the I-35 and Mopac corridors.
Value market with excellent Spanish-language reach. Bilingual creative is close to mandatory here and we produce it in house.
The largest market we cover. Handled as two distinct metros, never as one blended buy.
Long-standing plant relationships along the I-10 corridor. Event and festival sponsorship inventory books very early.
Compact, industrial and highly responsive to radio. A frequent secondary market for Houston-based B2B advertisers.
Small-market efficiency with unusually loyal listenership. Often the best cost per point in our whole footprint.
Our northernmost market, added in 2018 to serve two industrial clients expanding out of Texas.
Market intelligence
Before we recommend anything, we produce a short written read of the market you are entering. It is included at no charge with any plan request.
“We asked about Oklahoma City. They told us honestly that our budget would go further in Baton Rouge that quarter, and it did.”
Send us your market, your window and your budget range. You will get a written availability summary and a first-pass plan within two business days — no obligation, no automated sales sequence.