Houston, Texas · Since 2009
Bayou & Bell Media Group is an independent representation and buying firm. We negotiate the placements, hold the vendors to the contract, and report the numbers plainly — for regional advertisers who would rather see a spreadsheet than a slide deck.
Who we are
We were founded in 2009 above a print shop on Patterson Street, three blocks from where we still work. The model has not changed: a lean team of planners who know the plant owners, station managers and publishers in this region by name, and who put every rate and every make-good in writing.
Advertisers come to us when they have outgrown do-it-yourself buying but do not want to become line item 40 at a national holding company. We handle roughly twenty active accounts at a time — deliberately — so that the person who built your plan is the person who watches it run.
What we do
You can hire us for a single flight or for the whole calendar year. Either way the deliverable is the same: a plan you can read, rates you can verify, and a post-buy that reconciles against what was actually delivered.
Bulletins, posters, junior panels, transit shelters, interior cards and wallscapes across the Gulf Coast. We inspect locations before we recommend them.
Terrestrial spot radio, sponsorships, live reads and podcast placement, negotiated by daypart against real Nielsen and Triton figures.
Reach and frequency modelling, budget allocation, flighting calendars and competitive share-of-voice reads before a dollar is committed.
Paid search, paid social, programmatic display and geofenced mobile, run in your own ad accounts so the data stays yours.
Thirty-second radio, static and digital out-of-home artwork, and print mechanicals produced to each vendor’s exact spec sheet.
Manufacturer co-op claims, affidavit collection, invoice reconciliation and documentation packages for regulated categories.
How an engagement runs
We ask what you sell, who buys it, what you have already tried and what a good quarter looks like in dollars. No presentation, no pitch deck.
We pull current availabilities, rate cards and audience data for your window, then check the locations or dayparts in person or against verified delivery data.
You receive a conservative, recommended and aggressive version of the same plan, with reach, frequency, gross and net cost shown for each.
We negotiate rate and bonus weight, issue insertion orders in your name, and deliver creative to every vendor against their spec sheet.
Weekly pacing notes while the flight runs, then a post-buy that compares delivered impressions to what was contracted. Shortfalls become make-goods or credits.
Why advertisers stay
Every proposal we send shows gross rate, our compensation and net cost on the same page. If a vendor offers us an incentive, it goes to you or it goes in the disclosure. That is unusual in this business, and it is the main reason our accounts renew.
“They talked us out of a bulletin we wanted and into two posters on the other side of the loop. Calls went up thirty percent in six weeks. I stopped second-guessing them after that.”
“The post-buy caught a station under-delivering by eleven percent. We got the weight back the following month. Nobody had ever checked that for us before.”
Recent work
Client names are withheld under standard confidentiality terms. Figures are taken from post-buy reconciliations and client-reported results.
Eight-week auto-loan push across Houston and Beaumont: 14 posters, drive-time radio on three stations, geofenced mobile around dealership lots.
Launch of a fourth location in Montrose: transit shelters within a two-mile radius, neighbourhood print, and a paid social layer with a reservation offer.
Trade-show-anchored campaign across Houston and Baton Rouge: bulletins on two freight corridors, trade print and a co-op-funded audio schedule.
Common questions
Yes. Our home base is Houston and the Gulf Coast, but we regularly place schedules in Austin, San Antonio, Dallas–Fort Worth, New Orleans, Baton Rouge and Oklahoma City. If a market falls outside our direct relationships, we say so and refer you to a rep firm that knows it better.
Most engagements start around $12,000 per flight. Below that, an agency retainer rarely pays for itself and we will usually point you toward direct buying with the station or plant.
Two ways, always disclosed in writing before work begins: a standard media commission paid by the vendor, or a flat planning fee when you prefer net-of-commission rates. We never take undisclosed rebates.
We produce broadcast and out-of-home creative in house and partner with independent designers for larger campaigns. You keep ownership of every asset we produce for you.
Digital and radio can be live in five to seven business days. Printed out-of-home depends on production and posting cycles, typically two to four weeks from approved artwork.
Rosetta Verret, the firm’s owner, reviews every plan personally. You will have one named planner as your day-to-day contact for the life of the account.
Send us your market, your window and your budget range. You will get a written availability summary and a first-pass plan within two business days — no obligation, no automated sales sequence.